Throwaway History DVD
Museum of Brands
For the first time, the remarkable story of this most integral part of our daily lives is explored and explained. Consumer historian Robert Opie gives an insight into how and why branded products have changed the way we live. With 3,500 colourful items, over a hundred shared memory moments from the great British public, and a stream of amazing facts, Robert takes us on an emotional and evocative journey through all our childhoods, as well as those of our parents and grandparents.
Our vibrant consumer story is full of surprises. For example, many of us assume that the brands we know today only came out in our own lifetime. In reality though, a great many go back further than we think: Horlicks, Bovril, and Bird's custard arrived in Victorian times, while favourites like Kit Kats, Rolos, Smarties and Mars bars filled sweet shops in the 1930s.
It's an extraordinary story of how the consumer revolution has utterly changed the way we live. Not only have we built up a remarkable bond with an ever increasing variety of brands but we now totally rely upon them. The film takes us on a trail of discovery that explains why we're now surrounded by a cornucopia of individually packaged goods, how the concept of branding developed, and indeed, when slimming products, soap powders, instant foods and sweets all began to influence our lifestyle.
This is the moment to rekindle your love of Spangles, relive the excitement of pudding treats like Instant Whip and Angel Delight, the crunch of breakfast cereals like Puffa Puffa Rice or Sugar Smacks, the crispy wonder of Horror Bags, the cool taste of a Zoom lolly, the smell of Evening in Paris and Aquamanda, the whiteness of Rinso and Omo washing powders, the thrill of Fiendish Feet yoghurt or the simple satisfaction of a Lyons Individual Fruit Pie.