Heaven and Hell: Technology and Your Customer's Journey - Mon 8 October 2018 18:30pm – 21:00pm
Museum of Brands
This event is part of the Museum of Brands’ professional development programme: a series of talks, workshops and masterclasses in 2018. With a focus on brand, marketing and advertising, these sessions enable attendees to delve deeply into various aspects of these broad subjects.
Over the past 6 years, the marketing technology landscape consist of nearly 5000 companies, in the spaces of content & experience, advertising, social, data, commerce & sales and management. The average company invests in 16 separate marketing technology platforms.
Siloed solutions however can lead to blind spots posing a huge risk to the business, as delivering a seamless customer experience is nearly impossible to deliver from marketing side.
6.30-7pm After-hours access to the Museum, drinks and networking
7-8pm Talk with Sandro Scharsach
8-8.30pm Q&A and discussion
8.30-9pm Drinks and networking in the Museum
Introducing Sandro Scharsach
Sandro has 15 years of experience in marketing and sales within IT. Over the last 5 years they have been working in Customer Success at Oracle, managing customer across EMEA.